Street Box
Briefed as a pop-up street food concept, we were tasked with the design of the converted container as well as formulating a vibrant new brand identity and offer.
The client wanted the food offer to ‘rotate’ and feature everything from Bao Buns to Tacos so the branding had to communicate this. It was important to emulate the diversity of the offer and the global influence, without having design connotations that might relate too much to any one ethnicity or place of origin.