Scoops

We were approached by Parkdean Resorts to create a new dessert brand for their Holiday parks that centred around ice cream.

The brief was to create a brand which was independent, vibrant and reminiscent of childhood holidays, without alienating parents.

Developing the logo was an essential milestone and we spent time working out the key elements that form the letter icons, in conjuction with the development of the offer. of the different elements.

The project has a vibrant colour pallet and overall casual tone of voice, which characterises Scoops energetic personality and youthful tone.